Newsworthy nuggets from our CAMS communities - groovy pop-up skate rinks, flipping flapjacks with a purpose, connecting service-based businesses with recovery funds, and more.

Main Street executive directors make innumerable marks on the communities that they serve, many oftentimes unseen by the general public. Longtime Paso Robles Downtown Main Street Association executive director, Norma Moyes, is no exception. Now, thanks to the efforts of local leaders, artists, and business owners, Norma’s legendary status as a tireless leader and cheerleader for downtown Paso Robles will be on permanent display for years to come.

Mary Means, founder of the Main Street Movement, offers observations and advice gleaned from conversations, sessions, and experiences at the 2022 Main Street Now Conference.

Creating Community Vitality! was a 2-day virtual gathering and opportunity for all those involved in California commercial district revitalization to learn best practices, key trends, and economic development strategies to support small businesses as they continue to transform and recover from the pandemic.

Learn all about Main Street America’s holistic set of six new community standards aimed to elevate and guide our organizations’ focus and efforts, as well as details for full implementation and how to integrate this foundation framework into your program’s work plan.

A note from Amanda Elliott, Senior Program Officer and Director of California Programs, Main Street America: 2022 is off to a great start! So many amazing opportunities on the horizon.

Although diverse in size and scope, each community’s work is distinctly reflective of its commitment to preserving its legacy residents and businesses, and realizing its visions for the future.

For her decades of dedicated service, expert-level knowledge of the Main Street Approach, boundless energy and tenacity, and genuine warm spirit, we are honored to recognize Rachael as a Downtown Difference Maker.

The past few months have been a very exciting period of transition and change for our California Main Street programs. Join us welcoming new executive directors and communities!

Newsworthy nuggets from our CAMS communities - kooky statues, storytelling in the sky, honoring powerful leaders, and distributing relief funds.

January 1, 2022 ushered in a new year and a number of new laws in the State of California. We’ve highlighted three that may directly impact many of our downtowns and small businesses.

Unique wintertime holiday traditions abound in our California Main Street communities, from Santas on the beach to Cornish cryers in the snow, 100+ year traditions to inaugural events, early morning pajama-clad shoppers to outdoor markets.

MSAI’s Advanced Principles courses provide valuable guidance from experts on topics ranging from sustainable organization to leadership development to quality design. Register by January 10, 2022 to take advantage of major savings.

Revitalizing Small and Local Businesses Act Introduced to Senate, with support of Main Street America, LISC, and others.

Livermore Downtown Inc. Board of Directors Seeks Exceptional Candidates for Executive Director Position

It is with true gratitude and some sadness that we say “good-bye” to long-time Richmond Main Street staffer, Alicia Gallo. But we are very excited to continue working with her as the CAMS Marketing and Communications Consultant!

A note from Amanda Elliott, Senior Program Officer and Director of California Programs, Main Street America.

Newsworthy nuggets from our CAMS communities.

Together with the California Main Street Program, Oakley is thrilled to continue achieving Main Street’s revitalization that will enhance its unique qualities, enrich the sense of community and elevate the economic vitality.

The countdown to Small Business Saturday is on! Check out these resources and marketing ideas to support your efforts to promote the BIGGEST #ShopSmall event of the year